The first step when creating a referral program is to decide on the rewards. The simplest thing to do is to offer new patients a discount on their first visit. You can create referral cards to make it easy for your customers to refer people they know.
However, don’t just stick with printed materials. Create an email list for your customers and, along with promotions and reminders, share useful information that they can forward to friends and family. Also, give them information and posts that they can share on social media.
Once you’ve decided on the referral discount, it’s time to think about your customers’ benefits. You can offer gift cards, deals on specific services, or even monthly drawings for a larger prize.
You might also consider having events for your referring patients. An appreciation event can help your customers feel even better about sending new patients your way.